Google displaying more targeted web ads
Written by admin on Wednesday, July 2nd, 2008 in devices and gadgets.
With the collected and accumulated data, which includes searched & collected private data, Google will now try harder to more tightly target its web ads at users. For example, ads that a person sees on one Google search may be influenced by what was searched a few minutes earlier. Searching for “scuba,” then something else, and then “vacations” could pull up ads for diving trips. This is just one of the ways the ads become more compelling and are targeted with higher accuracy towards the given user.
Google changed its privacy policy a few years ago and warned users that it might capture personal information about them for reasons that include “the display of customized content and advertising.” Last year, Google started looking at the immediately previous search when considering ads.
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